How to Measure Posts on Twitter

Social media has a special way of keeping your brand integrated into the everyday lives of your audience. Marketers call this engagement. Engagement is really good for increasing customer retention. Retention is the theory that customers will repurchase your product or service in the future because your brand is viewed as a good fit in … Continue reading How to Measure Posts on Twitter

How to Measure Website Performance

Your website is often the first thing a prospective customer sees when they are first introduced to your brand. Even more interesting, any single page of your website could act as the point of introduction with your brand too. The nature of internet search engine algorithms is the reason why the paradigm has shifted. Often … Continue reading How to Measure Website Performance